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Whether a person is a home-owner, professional contractor or a do-it-yourself enthusiast, at The Home Depot store they will be able to find the material they need for their projects. People can go to the physical stores located through out the United States and they can also visit the store website.

By visiting The Home Depot online store, people can research the materials needed for a project and the cost before going to the physical location. They can order items that are exclusively sold online and get decorating ideas from their “Project How-to” area with tutorial type videos.  The website has a section for Pros with information about professional tools and resources, as well as rentals. In case the project is too big for one person, for example laminate flooring, carpet, tile, etc., there is a section to research the cost of getting them installed by professionals.

The website also offers financial services such as consumer credit cards, commercial revolving charge card and a project loan program. Even though this information is available to the consumer at the physical store, a person has the option to research online and make a decision without the necessity to visit one.

Home Depot: What makes it different?

The Home Depot has distinguished itself by providing items at a low cost and offering expert advice. In the case of the online store, consumers can network with other consumers as well as with The Home Depot experts.

The site offers blog posts with ideas and information generated by Home Depot contributors, as well as a community forum where people can post questions, suggestions or make comments on topics such as Flooring, Do It Yourself & Repair, Paint and others. The site also takes advantage of today’s social media networks with it’s own page on Facebook, Twitter, YouTube and an RSS Feed.

The Home Depot online store has increased the consumer’s experience thanks to the unique and diverse information contained on the website. While researching materials for projects, the consumer can easily purchase items online and either have them delivered to their home, workplace or directly to the store where it can be picked up at a later date.

Home Depot vs. primary competitors (sites similar to Home Depot)

The two main competitors for The Home Depot are Lowe’s Home Improvement and Ace Hardware Stores.  These competitors also have online stores offering similar items at a competitive price. 

The main difference between the three online stores is the navigation design. The Home Depot’s website is more user friendly with the different sections clearly defined on the Home Page. Overall the three online stores offer the same kind of information (project ideas, price information, social media networks, etc), and even though they offer the same type of items, some brands are exclusive for each store.

The advantage of The Home Depot is the amount of physical stores it has compared to its competitors. For example in San Diego, CA there are 14 locations within a 20 mile radius, compared to 7 locations for Ace Hardware and 3 locations for Lowe’s Home Improvement.  Therefore if a consumer is interested in using the website only for research and visiting a store to make the purchase, they will most likely favor the nearest store.

Home Depot: Pricing & packages

The Home Depot online store offers items such as appliances, tools, building materials, garden furniture, decor, bathroom fixtures, flooring, electrical products and many more. To better illustrate the difference in prices with its competitors three items where chosen and compared.

Dewalt 12V cordless compact drill kit. The Home Depot, Ace Hardware and Lowe’s had the item on their online stores with a price of $139 offered by The Home Depot and Lowe’s and $139.99 offered by Ace.

Indoor Ceiling Fans.  Exact models where not available on all sites, in this case quantity of products offered can be compared. The Home Depot offers 806 different models from 14 different brands with a price range from $25.97 to $798. Lowe’s offers 407 different models from 6 different brands with a price range from $26.99 to $706.20 and Ace offers 38 models from 6 different brands and a price range from $46.99 to $159.99.

Lumber. The Home Depot shows lumber and its cost on the online store, but they are Store Exclusive, the consumer can purchase it online, but has to go to the physical store for pick-up. At Lowe’s, lumber is available for purchase, store pick-up and home delivery. Ace does not offer lumber on its online store. 

Home Depot: Product images & screenshots
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Home Depot: Customer reviews & comments

According to, an online website that lets people rate their shopping experience as Poor, Satisfactory, Good and Excellent.  The Home Depot received an Overall Rating of “Good” on all categories (Would shop here again, On time delivery, Customer support).

The ratings are for the past 90 days only and though the site did not provide an exact number of reviews, it claims “Over 100,000 customers have rated this store”. At the consumers not only rate the online store, but can also add comments about their shopping experience.  The results are compiled thanks to consumers providing feedback via the bizrate point-of-sale check-out survey. 

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Comments (3)

Very detailed and informative review! Relevant information...we frequent this store a lot. Thanks for sharing. Voted up

Ranked #22 in

Thanks Donata! This is my favorite store too, it was hard to be impartial, good thing Home Depot is great!

Ranked #3 in

This is my favorite store and you have explained the wonders of it well. Thank you.

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Get $5 off $50 at @ Home Depot
Get 20% off Small Appliances @ Home Depot
Get $10 off purchase of $100+ @ Home Depot
Get 15% Off Select Small Appliances @ Home Depot
Get $10 Off Orders $100 or More @ Home Depot
Get $5 Off On Orders Over $50 @ Home Depot
Save up to 60% on top brand products @ Home Depot
Save Up to 60% Off Overstock Items @ Home Depot
Get Free Shipping @ Home Depot